SaaS Pricing Models
Businesses have several models for SaaS (Software as a Service) pricing. Let’s explore some of the most common ones: 1. Freemium Model: 2. Subscription-Based Model: 3. Usage-Based Model: 4. Feature-Based Pricing: 5. […]
Feature Gating
Feature gating is a practice in software development where user access to certain features is controlled and selectively provided. Think of it as a “gate” that opens or closes access to […]
SaaS Revenue Modeling
SaaS (Software as a Service) revenue modeling is essential for understanding and projecting the financial aspects of a SaaS business. Let’s break down the critical components of building a SaaS […]
How to implement Feature Gating in your SaaS Product?
Feature gating is a powerful technique that allows you to control access to specific features within your SaaS product. By selectively enabling or disabling features based on certain conditions, you can […]
Reducing Churn Rates
Reducing churn rates is a critical aspect of SaaS business success. Here are some strategies that can help: 1. Improve Customer Service: Providing excellent customer service can significantly reduce churn. […]
Challenges – SaaS Sales
Introduction Software as a Service (SaaS) has revolutionized the way businesses operate, offering a multitude of benefits such as scalability, accessibility, and cost-effectiveness. However, selling SaaS products presents unique challenges […]
Programmatic Marketing – the future belongs to Data-Driven Automation & Personalized Targeting
Marketing Technologies are now becoming more agile than ever with the growth of Programmatic Marketing Platforms. Programmatic Marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
Managing and Positioning Brands in the new world: Addressing Evolving Consumer Trends
Positioning plays a vital role in keeping a Brand on track towards its destination. It pinpoints what makes the Brand motivating, different and true for target customers. Its particularly important for Brands to know their human side and the job they are expected to do. The different elements of positioning (essence, values, personality, promise, benefits, brand truths, customer insight, market definition, target customers) need to come together as a coherent whole.
Empowering Business Strategies Through Technology: Take Control of Your Revenue Streams
How often have you heard the phrase “take control of your revenue streams?” It’s a common phrase used in business and finance, but what does it actually mean? If you […]
Appeal to a Global Market: How to Adapt Content for International Audiences
So, you’ve decided to globalize your business and appeal to an international audience. Congratulations! This is a great step forward in expanding your brand reach and profitability. However, it won’t […]