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An annual study conducted by Statista in 2022 revealed that there are 9000 + MarTech solutions compared to only 150 a decade back. According to a recent Gartner survey, Marketing Budgets climbed from 6.4% of company revenue in 2021 to 9.5% in 2022. Its imperative that this budget optimism must turn to budget optimization. Smarter Marketing means setting up SMART Objectives that are linked with Strategy and Tactics. The key is to build a contextual linkage between the three areas, working top down.
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